Which of the Following Describes the Function of Geodemographic Segmentation

question 64

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

• A)It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
• B)It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.
• C)It determines the type of lifestyles that consumers have by asking them about their activities,interests,and opinions and groups them based on the similarity of their responses.
• D)It identifies consumers' primary motivations and whether they are driven by ideals,achievement,and/or self-expression.

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Definitions:

Monetary Neutrality

The idea that changes in the money supply only affect nominal variables (like prices) in the long run and have no effect on real variables (like output or employment).

Money Supply

The combined total of all monetary resources in an economy at a designated time, including cash, coins, and balances in checking and savings accounts.

Velocity

The rate at which money is exchanged from one transaction to another, and how much money is used for purchasing goods and services within a certain period.

Quantity Equation

An equation that relates the quantity of money in an economy to the nominal value of transactions, used in economics to describe the relationship between money supply and price level.