Identify the Approach in Which a Marketing Manager Decides on the Appropriate

question 79

Multiple Choice

Identify the approach in which a marketing manager decides on the appropriate basis for segmentation in advance of conducting a research study on a market.

• A)A priori segmentation approach
• B)Post hoc segmentation approach
• C)Empirical approach
• D)Psychographic approach

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Definitions:

Business Analytics

The practice of iterative, methodical exploration of an organization's data with emphasis on statistical analysis to drive decision-making.

Complex Data

Information that is multifaceted, intricate, and challenging to process, often requiring advanced methods for analysis and interpretation.

Operational Support Systems

Computer systems used by telecommunications service providers to manage their networks, such as to monitor service quality, plan network expansions, and troubleshoot problems.

Effective Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions to achieve desirable outcomes.