In the Context of Personal Selling,which of the Following Is

question 51

Multiple Choice

In the context of personal selling,which of the following is an objective that a salesperson should ensure is met in an after-sale service?

• A)Providing reassurance of the superiority of a product or service through demonstrable actions
• B)Clearly distinguishing attributes of a firm's products or services from those of competitors
• C)Selling additional or complementary items to repeat customers
• D)Maximizing the number of sales as a percent of presentations

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Definitions:

Pricing Approach

Strategies employed by businesses to set the price of their products or services, taking into account costs, demand, and competition.

Prestige Pricing

A pricing strategy where prices are set higher than average to create an image of exclusivity and high quality, appealing to status-conscious consumers.

Demand-oriented Approach

focuses on understanding and meeting the existing demand of consumers as the primary strategy for product development and marketing.

Prestige Pricing

A pricing strategy where goods are priced high to present a perceived value of exclusivity and luxury.