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The best-known psychographic segmentation called _____,which was originally developed in the 1970s,explains and predicts consumer behavior.
Self-Concept
The beliefs we have about who we are and how we feel about ourselves.
Self-Esteem
A psychological concept that reflects a person's overall subjective emotional evaluation of their own worth.
Surface-Level Diversity
Diversity in an organization based on visible attributes such as race, gender, age, and physical appearance, as opposed to deeper aspects like experience or values.
Values
Fundamental beliefs or principles that guide behavior and decision-making processes.
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