Which of the Following Observations About Geodemographic Segmentation Is True

question 82

Multiple Choice

Which of the following observations about geodemographic segmentation is true?

• A)It identifies specific individuals or households within a market.
• B)It creates classifications of actual,addressable,mappable neighborhoods where consumers live and shop.
• C)It is primarily based on the assumption that consumers in a particular neighborhood vary in many respects and lack similar consumption patterns.
• D)It identifies consumer needs and wants in new markets and for new products as existing markets are saturated.

---

Definitions:

Days' Sales

A financial ratio that calculates the average time it takes for a company to convert its inventory into sales.

Physical Inventory

A process where a business counts its entire inventory by hand at a specific point in time.

Balance Sheet

A financial statement that provides a snapshot of a company's financial condition at a specific moment in time, showing its assets, liabilities, and shareholders' equity.

Income Statement

A financial report that shows a company's revenues, expenses, and profit or loss over a specific period.