A Positioning Map Is

question 13

Multiple Choice

A positioning map is:

• A)constructed by surveying customers about various product attributes and developing a graph indicating the relative position of competitors.
• B)used solely with benefit segmentation and includes an assessment of lifestyle choices based on activities,interests,and opinions.
• C)implemented when marketers want to differentiate between the Young Digerati,Cosmopolitans,and American dreams.
• D)an indication of the number of Experiencers and Strivers within a geographic area based on PRIZM analysis.

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Definitions:

Core Job Characteristics

Fundamental attributes of a job that affect an employee's motivation, satisfaction, and performance, according to job design theory.

Skill Variety

The degree to which a job requires a range of different skills and talents to be performed effectively.

Job Breadth

The variety and scope of tasks, duties, and responsibilities a particular job encompasses.

Number Of Different Activities

The total count of distinct tasks or actions taken within a given process or project.