If a Previously Acceptable Product for Satisfying a Consumer Need

question 70

Multiple Choice

If a previously acceptable product for satisfying a consumer need is remembered,and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n) _____.

• A)internal source
• B)group source
• C)marketing source
• D)public source

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Definitions:

Market Share

The portion of a market controlled by a particular company, product, or brand, typically expressed as a percentage of total sales.

Strategic Position

The place a company occupies in its industry landscape, determined by its competitive advantage and market strategy.

Autonomy

The degree to which a job provides an employee with the discretion and independence to schedule their work and determine how it is done.

Closed Shop

A workplace in which only members of a particular union or labor organization are hired and employees must remain members to retain their jobs.