Which of the Following Is True of the Idea Generation

question 14

Multiple Choice

Which of the following is true of the idea generation stage of the new product development process?

• A)The role of the top management of an organization is insignificant at this stage of the new product development process.
• B)New product ideas at this stage of the new product development process have a low mortality rate.
• C)Ideas are the raw materials for product development,and the whole planning process depends on the quality of the idea generation and screening process.
• D)It is the most expensive stage of the new product development process in terms of investments in funds,time,and personnel.

---

Definitions:

Ethics Competency

The ability to understand, reflect upon, and apply ethical principles and standards to one’s behavior and decision-making processes.

Expectancy Model

A psychological theory that describes an individual's motivation to engage in a behavior based on the expectation that the behavior will lead to a desired outcome.

Perception Of Reality

The way in which an individual interprets and understands the world around them, which can vary greatly from person to person.

Natural Talent

Innate abilities or aptitudes that an individual possesses, often apparent from an early age, without the need for extensive learning or practice.