GenX Techware Inc

question 29

Multiple Choice

GenX Techware Inc.is a manufacturer of computer monitors in the city of Osmon.Its marketing team conducts research to determine whether sales among women are likely to rise in response to the availability of brightly colored monitors.The team creates a set of written questions to be answered by a group of over 3,500 female respondents all over the city and mails these questions to respondents.Based on the data it obtains,GenX will make a decision about whether or not to launch brightly colored monitors.This scenario best exemplifies the method of _____.

• A)observational research
• B)archival research
• C)experimental research
• D)survey research

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Definitions:

Self-Managed Teams

Groups of employees who are given the autonomy to manage their work and make decisions within pre-defined boundaries.

Organizations

Entities comprising multiple people working together in a structured way to achieve a collective goal or set of goals.

Beliefs and Assumptions

Fundamental convictions or premises that individuals hold to be true, guiding their behavior and interpretation of events.

Informal Elements

Non-official, unofficial parts of a structure or system which may influence or affect its function.