Which of the Following Exemplifies an Internal Source of Data

question 8

Multiple Choice

Which of the following exemplifies an internal source of data that could be used by a marketing information system?

• A)Expenditure data on advertising and personal selling
• B)Industry data on expenditure for sales promotions
• C)Economic environmental change statistics
• D)Global information on competitors

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Definitions:

Indigent Groups

Populations or communities that are impoverished and lack basic resources for subsistence.

Federal Health Insurance

Government-provided health insurance programs, such as Medicare and Medicaid in the United States, that aim to ensure healthcare access for specific populations.

Medicare

A federal health insurance program in the United States for people 65 years of age and older, and for some younger people with disabilities.

Medicaid

Medicaid is a government-funded program in the United States that provides health coverage to eligible low-income adults, children, pregnant women, elderly adults, and people with disabilities.