A Drawback of Personal (In-Depth)interviews as a Data Collection Method

question 79

Multiple Choice

A drawback of personal (in-depth) interviews as a data collection method in marketing research is that:

• A)they have a high cost per contact for every respondent studied.
• B)they do not generate as many ideas as group methods do.
• C)they have an element of confusion as there is high geographic dispersion.
• D)they have a lesser depth of response than other interviews.

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Definitions:

Classical Conditioning

The process of learning in which two stimuli are systematically paired together, so that a response first drawn out by the second stimulus is in time drawn out by only the first stimulus.

Unconditioned Stimulus

A stimulus that naturally triggers a reflex or response without the need for prior learning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited only by the second stimulus is eventually elicited by the first stimulus alone.