One Disadvantage of Projective Techniques as a Data Collection Method

question 30

Multiple Choice

One disadvantage of projective techniques as a data collection method is that:

• A)they are highly threatening to respondents for sensitive topics.
• B)they cannot be used for word association tests of new brand names.
• C)they do not enable the identification of important motives underlying consumer choices.
• D)they require trained and experienced interviewers as sensitive data may be elicited.

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Definitions:

Context Attribute

The context in which an event occurred, which can be a retrieval cue

Context Cues

Environmental or situational indicators that affect how behaviors and responses are displayed or interpreted.

Spatial

Relating to space or spatial relationships; involves the ability to visualize and manipulate objects and their positions in space.

Biochemistry Test

A scientific examination or evaluation that involves analyzing biomolecules and biochemical processes within and related to living organisms.