Which of the Following Is True of a Multidomestic Company

question 90

Multiple Choice

Which of the following is true of a multidomestic company?

• A) It pursues different strategies in each of its foreign markets.
• B) It emphasizes cultural similarities across countries and universal consumer needs and wants rather than differences.
• C) It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different.
• D) It views the world as one market and pits its resources against the competition in an integrated fashion.