Which of the Following Is an Internal Factor That Can

question 52

Multiple Choice

Which of the following is an internal factor that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies?

• A) Competition
• B) Economic conditions
• C) The environment
• D) Management process

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Definitions:

Marginal Revenue

The additional revenue that a company receives from selling one more unit of a product.

Incremental Sales

The increase in sales generated by a specific action or event, beyond what would normally have been expected.

Nondiscriminating Monopolist

A monopolist who charges a single price for all units of the output sold, reaching every consumer who is willing to pay at least this price, rather than charging different prices.

Demand Schedule

A table that lists the quantity of a good that consumers are willing to purchase at different price levels.