Which of the Following Explains the Reason for the Concentration

question 78

Multiple Choice

Which of the following explains the reason for the concentration on creation of time and place utility by service marketers?

• A) Most services are often produced and marketed simultaneously.
• B) The service encounter is distanced from the end benefit achieved.
• C) Services cannot appeal to a buyer's sense of touch, taste, smell, sight, or hearing.
• D) The buyer is guaranteed the ownership of the service that can be used later or given to others.

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Definitions:

Merger

The voluntary fusion of two or more entities into one, usually to gain a competitive edge or achieve higher efficiency.

Self-Examination

The process of introspectively analyzing one's own thoughts, feelings, and actions to gain self-awareness or insight.

Strategic Plan

A document that outlines an organization's strategy for achieving its goals over a specific timeframe, including objectives, action plans, and resource allocation.

Implementation

The process of putting a decision or plan into effect; execution.