The Direct Channel of Distribution Is Often Used in the Distribution

question 55

Multiple Choice

The direct channel of distribution is often used in the distribution of organizational goods because:

• A)the structure of most organizational markets is characterized by relatively few customers.
• B)the manufacturers lack economic power for hiring intermediaries.
• C)most of the markets are geographically dispersed and heterogeneous.
• D)many organizational products need a great deal of presale and postsale services.

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Definitions:

CRM

Stands for Customer Relationship Management, a technology for managing all your company's relationships and interactions with current and potential customers.

Interorganizational

Pertaining to the relationships or dealings between different organizations.

Intraorganizational

Pertaining to the activities, interactions, or operations conducted within a single organization.

Extraorganizational

Extraorganizational refers to activities, practices, or influences that exist or occur outside the boundaries of a specific organization.