The Primary Goal of a Test Market Is To

question 79

Multiple Choice

The primary goal of a test market is to:

• A) evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
• B) place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
• C) evaluate the product plan from the standpoint of engineering, manufacturing, finance, and marketing.
• D) increase frequency of consumption or increase the number of customers using the firm's product(s).

---

Definitions:

Network Servers

Computers dedicated to managing network resources, serving requests for data, applications, and services from clients.

Device Driver

Software that allows the operating system to communicate and control specific hardware devices.

System Instability

A condition where a computer system or network fails to remain operational or behaves in an unpredictable manner, often due to software or hardware issues.

Folder

A virtual container within a digital file system used to organize files and other folders.