A Small Company That Wants to Get into a Market

question 89

Multiple Choice

A small company that wants to get into a market and compete for business with less capital can use online retailing to its advantage because it offers:

• A)high brand equity for small companies.
• B)less competition from established companies.
• C)low-entry barriers.
• D)high-investment capital.

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Definitions:

Process Consultation Objective

The goal of helping an organization improve its internal processes and effectiveness through expert advice without taking direct control.

Mediation Strategies

Techniques and methods used by a mediator to facilitate negotiation and encourage agreement between disputing parties.

Disputing Parties' Aspirations

The hopes, desires, or goals that individuals or groups in conflict seek to achieve through negotiation or mediation.

Common Ground

Common ground in negotiations refers to the shared interests, beliefs, or values that can be used as a foundation for building an agreement.