Which of the Following Is True of the Cost Per

question 23

Multiple Choice

Which of the following is true of the cost per thousand (CPM) measure of efficiency in the advertising industry?

• A) It refers to the dollar cost of reaching thousand prospects.
• B) Its chief disadvantage relates to its complexity.
• C) It does not allow for a common base of comparison between differing media types.
• D) It strongly discounts the positive effects theory.

---

Definitions:

Yogurt

A dairy product produced by bacterial fermentation of milk.

Arnold Schwarzenegger

An Austrian-American actor, former professional bodybuilder, and politician who served as the 38th Governor of California from 2003 to 2011.

Expert

An individual who possesses specialized knowledge, skills, or expertise in a particular field or area, often gained through extensive experience or study.

Relevant Education

Educational experiences or content that directly pertains to a specific subject, skill, or field of interest, making it significant or applicable to the task or situation at hand.