Which of the Following Is True of the Cost Per

question 23

Multiple Choice

Which of the following is true of the cost per thousand (CPM) measure of efficiency in the advertising industry?

• A) It refers to the dollar cost of reaching thousand prospects.
• B) Its chief disadvantage relates to its complexity.
• C) It does not allow for a common base of comparison between differing media types.
• D) It strongly discounts the positive effects theory.

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Definitions:

Frequency Distribution

A summary of data showing the number of occurrences of different values or ranges of values.

Frequency Distributions

Representations of the number of observations within a given interval. The distribution shows the frequencies of different outcomes in a sample.

Normal Distributions

A probability distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Mathematical Formulas

Prescribed sets of mathematical symbols and operations that represent relationships or solve problems.