Which of the Following Statements Regarding the Strategic Goals of Marketing

question 58

Multiple Choice

Which of the following statements regarding the strategic goals of marketing communications is most accurate?

• A)Marketing communications designed to create awareness are especially important for existing products rather than new products.
• B)Unlike producers,retail stores and other organizations do not use communications to build positive images.
• C)An important goal of marketing communications is to build a relationship with the organization's channel members.
• D)It costs far more to retain an existing customer than to attract a new customer.

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Definitions:

Reissued

Describes securities or other financial instruments that have been sold, recalled, and then sold again to the public.

Stock Dividend

A distribution by a company to its shareholders through extra shares instead of monetary payment.

Dividends Payable

A liability account that represents the amount a company owes to its shareholders as declared dividends but has not yet paid out.

Paid-in Capital

Funds raised by a company through the sale of shares to investors, representing the equity capital invested in the business.