If the Product of a Firm Is a New Complex

question 57

Multiple Choice

If the product of a firm is a new complex technology that requires a great deal of explanation,the promotional mix will likely focus heavily on _____ so that potential buyers can have their questions answered.

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

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Definitions:

Performance Evaluation

The process of assessing and reviewing the efficiency, effectiveness, and suitability of an individual, system, or organization’s actions.

Labelling

The process of attaching or printing labels on products to provide information about the product to consumers.

4 R's

Refers to Reduce, Reuse, Recycle, and Recover, representing strategies for managing waste and resources sustainably.

Reduce Water

The act of minimizing water usage through various conservation strategies and technologies to lower overall consumption and preserve water resources.