The Number of Different Targeted Audience Members Exposed at Least

question 65

Multiple Choice

The number of different targeted audience members exposed at least once to the advertiser's message within a predetermined time frame is known as:

• A) "average frequency."
• B) "reach."
• C) "width."
• D) "depth."

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Definitions:

Overconfidence

The tendency to overestimate the accuracy of one’s knowledge and judgments.

Hindsight Bias

The habit of assuming, once an outcome is known, that it was predictable beforehand.

Emotional Instability

A characteristic of individuals who experience rapid, intense emotional changes often in response to events that would not typically provoke such strong reactions.

Naturalistic Observation

involves studying subjects in their natural environment without any manipulation by the researcher, to understand behavior in a real-world setting.