Which of the Following Is True of the Cost Per

question 23

Multiple Choice

Which of the following is true of the cost per thousand (CPM) measure of efficiency in the advertising industry?

• A) It refers to the dollar cost of reaching thousand prospects.
• B) Its chief disadvantage relates to its complexity.
• C) It does not allow for a common base of comparison between differing media types.
• D) It strongly discounts the positive effects theory.

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Definitions:

Panes

Sections or areas in a software interface designed to display different types of information simultaneously or to allow interaction with different aspects of the program.

Redraws Chart

The process of updating or refreshing the visual representation of data in a chart or graph.

Dependent

In various contexts, it refers to something that relies on or is determined by another factor, such as a variable in programming or mathematics.

Replace

A feature in software applications that allows the user to search for and replace specific text, numbers, or formats within a document.