Light Eats Is a Buffet-Style Salad Bar with Locations in the South

question 31

Multiple Choice

Light Eats is a buffet-style salad bar with locations in the South, West, and Midwest United States. It serves a variety of salads, soups, and fresh farm products for the health conscious. Recently, it has introduced a new unit called Frozen Fruits, which serves ice creams and sorbets made from fresh fruits and vegetables. Which of the following new product categories does the Frozen Fruits unit fall into?

• A) New-to-the-world products
• B) Revisions of existing products
• C) Product repositionings
• D) Additions to existing product lines

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Definitions:

Common Grounds

Shared beliefs, values, or interests that facilitate understanding and agreement between individuals or groups.

Secondary Purpose

An additional aim or objective that supports or complements the primary goal of an activity or project.

Persuasive Messages

Communications designed to influence or convince the audience to adopt a certain viewpoint or take specific action.

Delaying of Action

Postponing a decision or activity to a later time, synonym to delays action but emphasizing the postponement aspect.