From a Marketer's Perspective,which of the Following Is a Characteristic

question 29

Multiple Choice

From a marketer's perspective,which of the following is a characteristic of direct marketing?

• A)It decreases store traffic.
• B)It is effective in generating sales leads.
• C)It offers less privacy.
• D)It is very time consuming.

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Definitions:

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response.

Acquisition

In psychology, acquisition refers to the initial stage of learning or conditioning during which a response is established.

Generalization

The process of formulating general concepts by abstracting common properties of instances.

Counterconditioning

A behavior therapy technique where an unwanted behavior or response is replaced with a more desirable one by associating the unwanted behavior with a new, more positive stimulus.