A New Magazine, Valence, Was Introduced to the Market as a Raw

question 19

Multiple Choice

A new magazine, Valence, was introduced to the market as a raw and bold "underground nightlife magazine." The magazine was not received well by the audience and sales hit an all-time low. Since sales were low, the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males. In which of the following new product categories would this product fall?

• A) Cross-functional strategizing
• B) Product modifications
• C) Product improvements
• D) Product repositionings

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Definitions:

Occupational Scales

Measures that assess an individual's interests, skills, and aptitudes in relation to specific occupations or professions.

Basic Interest Scales

Tools used in career counseling to measure an individual's interests in various activities or occupational fields.

Personal Style Scales

Assessment tools designed to measure individual differences in personality, preferences, and tendencies.

Basic Interest Scales

Tools used to measure an individual's preferences and interests in various occupational, educational, and leisure activities.