ConiferCraft Is a Furniture Firm That Specializes in Creating Customized

question 27

Multiple Choice

ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market. The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market. The firm has completed a complete situation analysis for the purpose and the results are favorable. According to the market segmentation process model, the firm must next:

• A) divide markets on relevant dimensions.
• B) decide segmentation strategies.
• C) develop product positioning strategies.
• D) determine consumer needs and wants.

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Definitions:

External Motivation

Motivation to engage in an activity due to outside factors such as rewards or pressure from others, rather than for personal satisfaction or enjoyment.

Internal Motivation

The drive to act or engage in an activity for its inherent satisfaction or fulfillment rather than for some separable consequence or external reward.

Learning Disability

A neurological disorder that affects a person's ability to understand, remember, and communicate information, often impacting academic performance.

Characteristics

Distinctive traits or qualities that define and distinguish individuals, objects, or phenomena.