Which of the Following Describes the Function of Geodemographic Segmentation

question 38

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

• A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
• B) It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.
• C) It determines the type of lifestyles that consumers have by asking them about their activities, interests, and opinions, and groups them based on the similarity of their responses.
• D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

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Definitions:

Classical Relief

A sculptural technique where the sculpted elements remain attached to a solid background of the same material, traditionally used in the art of the ancient Greeks and Romans.

Hairstyles

The manner in which a person's hair is cut, styled, and arranged, often serving as an expression of personal or cultural identity.

Facial Types

The categorization of human facial features often used in the study of anthropology or art to distinguish characteristics of different populations or individuals.

Simone Martini

An Italian painter from the Sienese school, notable for his advancements in the use of color and detail.