Which of the Following Observations Is True of New Product

question 6

Multiple Choice

Which of the following observations is true of new product policy?

• A) Policy-making criteria on new products should specify a working definition of the profit concept that is acceptable to top management.
• B) There should be no specific time period for the product to become operational as this disturbs the new product development process.
• C) When developing a new product policy, a company should focus on consumer satisfaction levels rather than the product's economic contribution.
• D) A short-term focus is sufficient for an effective new product policy in order to gain competitive advantage.

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