Duncan Corp

question 21

Multiple Choice

Duncan Corp. introduces four modified versions of its popular brand of Maxims morning cereal. The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so, Duncan has used a _____ approach with its Maxim cereal brand.

• A) line extension
• B) multibranding
• C) brand extension
• D) franchise extension

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Definitions:

Oleic Acid

A monounsaturated fatty acid often found in various plants and animals, important for human health and used in cooking oils.

Ozone

A molecule composed of three oxygen atoms (O3), known for its role in absorbing ultraviolet radiation in the Earth's stratosphere.

Dimethyl Sulfide

A volatile organic compound with the formula (CH3)2S, known for its distinctive odor and produced naturally in the marine environment.

Unsaturation

Refers to the presence of double or triple bonds in a chemical compound, which decreases hydrogen atom count.