Chewies Has Been the Favorite Candy of Many Southerners for Years.The

question 34

Multiple Choice

Chewies has been the favorite candy of many Southerners for years.The caramel,peanut,marshmallow,and chocolate confectionery is distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for mail-order catalogs for Chewies.

• A)a priori
• B)a posteriori
• C)post hoc
• D)mass market

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