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According to the VALS™ Framework,consumers Who Are Driven by a Goal

question 43

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According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.


Definitions:

Cannon-Bard Theory

A theory of emotion that argues physiological arousal and emotional experience occur simultaneously, not sequentially.

James-Lange Theory

The James-Lange theory is a psychological theory suggesting that emotions result from one's perception of physical reactions to stimuli, where physiological arousal precedes emotional experience.

Two-Factor Theory

A psychological theory that posits that emotional experiences arise from a combination of a state of physiological arousal and a cognitive interpretation of that arousal.

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions, such as heart rate, digestion, and respiratory rate.

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