A Drawback of Using Internet Surveys as a Data Collection

question 45

Multiple Choice

A drawback of using Internet surveys as a data collection method in marketing research is that:

• A)they take a long time to be executed.
• B)they make real-time data processing impossible.
• C)they pose difficulties in generating sample frames for probability sampling.
• D)they create a high degree of perceived intrusion as respondents cannot answer the questions at their convenience.

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Definitions:

Consequentialist

A philosophy which judges the rightness or wrongness of an action based on the outcomes or consequences it produces.

Deontologist

An ethicist or philosopher who believes in deontology, a theory which asserts that the morality of an action is based on whether that action itself is right or wrong under a series of rules, rather than based on the consequences of the action.

Federal Crime

Illegal activities that violate federal laws and are prosecuted by the government of a country, rather than by individual states or local jurisdictions.

Punishable

Deserving or liable to be punished by law or other means due to breaking a rule or law.