The Nielsen PRIZM System Includes Maps of Different Areas That

question 68

Multiple Choice

The Nielsen PRIZM system includes maps of different areas that:

• A)rank neighborhoods on their potential to purchase specific products.
• B)group consumers in particular countries that are similar in many respects.
• C)help implement and control the strategic plan of that area.
• D)are used for providing slotting allowances to retailers.

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Definitions:

Creative Ideas

Novel and original concepts or approaches that offer solutions to problems or new ways of doing things.

Millennials

A generational cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s, known for their familiarity with digital technologies and media.

Work-comes-first Lifestyle

A way of living where professional responsibilities and career aspirations take precedence over personal life or leisure activities.

Social Responsibility

The duty of businesses to contribute positively to society and minimize their negative impacts on the environment and stakeholders.