To Reflect the Increasing Emphasis on Achievement and Career Success

question 58

Multiple Choice

To reflect the increasing emphasis on achievement and career success in America, the marketing managers of Silicon Field Corp. released a series of advertisements showing the users of the computers designed by them as successful, pioneering professionals in diverse fields such as architecture, medicine, and environmental awareness. The advertisements were carefully designed to focus on customers, rather than listing out multiple capabilities of the company's computers. The advertisements also highlighted that Silicon Field's computers were the cheapest in the industry. In this scenario, the marketing managers at Silicon Field Corp. adapted the company's advertisements to incorporate the _____ in their marketing effort.

• A) product orientation
• B) product features
• C) cultural values
• D) skimming strategy

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Definitions:

Average Total Cost

The total costs of production (both fixed and variable costs) divided by the quantity of output produced, indicating the cost per unit of output.

Marginal Cost

The rise in overall expenses resulting from the manufacture of an extra unit of a good or service.

Average Variable Cost

The total variable cost divided by the quantity of output, representing the variable cost per unit of output produced.

Marginal Cost

The expenditure involved in creating an additional product unit.