Which of the Following Is True of a Marketing Decision

question 27

Multiple Choice

Which of the following is true of a marketing decision support system?

• A) It is a coordinated collection of data, tools, and techniques to gather and interpret information for decision making.
• B) It requires search engine software and a word processing system to function.
• C) It cannot function without an efficient transaction processing system and a learning management system.
• D) It is designed exclusively to handle information from internal sources.

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Definitions:

Exchange Rate

The value of one currency for the purpose of conversion to another, indicating how much of one currency can be exchanged for another currency.

Forward Contracts

Non-standardized contracts between two parties to buy or sell an asset at a specified future date for a price agreed upon today.

Trade Surplus

Occurs when a country's exports exceed its imports during a specific time period, indicating a positive balance of trade.

Exports

Goods or services sent from one country to another for sale or trade.