Which of the Following Statements Is True with Regard to the Disconfirmation

question 1

Multiple Choice

Which of the following statements is true with regard to the disconfirmation paradigm?

• A)It applies only to the need recognition stage of the buying process.
• B)It eliminates the role of consumer expectations prior to the purchase.
• C)It combines prepurchase expectations and postpurchase satisfaction.
• D)It negates the role of cognitive dissonance in the postpurchase phase of the buying process.