Marketing Decision Support Systems Are Designed to Handle Information from Both

question 88

Multiple Choice

Marketing decision support systems are designed to handle information from both internal and external sources. Internal information is particularly important for:

• A) recognizing market responses to changes in technology.
• B) understanding the changes in the environment that could influence marketing strategies.
• C) shedding light on the changes in global economies and societies.
• D) investigating the efficiency and effectiveness of various marketing strategies.