Examlex
How did the development of industry impact the middle class? How were middle-class families impacted?
In-House Agency
A marketing or advertising agency that is owned and operated within the company it serves, as opposed to being an external or separate entity.
Portfolio Test
A method used in advertising and marketing to evaluate the effectiveness of different advertisements by presenting them together with other ads to consumers.
Test Ad
An advertisement designed to gauge the responses of targeted consumers before a full-fledged marketing campaign.
Evaluative Scales
Tools used to assess attitudes or preferences by measuring responses along a continuum, such as from strongly agree to strongly disagree.
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