Exhibit 20

question 15

Multiple Choice

Exhibit 20.11.A wine magazine wants to know if chefs can tell the difference between duck liver pate and wet dog food.Eighteen chefs were asked to rate both the pate and dog food on a scale from 1 to 5,with 1 corresponding to "inedible" and 5 to "very tasty".The results are shown in the following table. Refer to Exhibit 20.11.Assuming has the standard normal distribution,the value of the test statistic for the sign test is:

• A)3.767
• B)-3.767
• C)0
• D)None of the above

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Definitions:

Substitute

An alternative product or service that consumers can choose over another based on similarities in function, utility, or purpose.

Marketing Mix

A foundational marketing model consisting of the four Ps: Product, Price, Place, and Promotion, used to ensure the successful marketing of a product or service.

Generate Costs

The process of incurring expenses as a result of conducting business activities or operations.

Premium Pricing

A pricing strategy where goods or services are priced higher than the market average to emphasize their exclusivity or quality.