Exhibit 19-4

question 40

Multiple Choice

Exhibit 19-4.Consider the following data on the prices (in dollars) of three items,A,B,and C,from 2000 through 2002. Refer to Exhibit 19-4.Compute the unweighted price index for the three items for 2002,using 2000 as the base year.

• A)98.26
• B)98.48
• C)109
• D)101.46

---

Definitions:

Product Line Depth

The variety of products or versions offered within a particular line to cater to different customer needs or preferences.

Customer Relationship Management

A strategy for managing interactions with customers, utilizing data analysis about customers' history with the company to improve business relationships.

Brand Awareness

The degree to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Private-label Branding

The practice of a company selling products under its own brand that are actually manufactured by another company.