Examlex
The dual variable represents the
Controllable Factors
Elements in marketing and business that can be directly managed or influenced by a company, such as product development, pricing, and distribution strategies.
Administrative Forces
Refers to regulatory measures and government laws that affect how businesses operate within a given jurisdiction.
Marketing Mix
The combination of strategies involving product, price, distribution, and promotion that a company employs to effectively market its goods or services.
Communication
The act of transferring information, ideas, or feelings between individuals or groups using spoken words, written text, or other symbols.
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