A Review of the Personal Selling Process Indicates That Selling

question 143

Multiple Choice

A review of the personal selling process indicates that selling is

• A) a matter of establishing relationships.
• B) getting a name on a sales contract.
• C) about 90 percent luck and 10 percent skill.
• D) giving way to computers in responding to consumer needs.

Learn the definitions and applications of equality, equity, and need in fairness norms.

Understand the concept of Nash equilibrium in sequential and simultaneous games.

Grasp the strategic application of game theory in international business decisions.

Analyze the effect of strategic decisions in competitive markets on company profits.

---

Definitions:

French and Haitian Revolutions

Two significant late 18th-century revolutions; the French Revolution led to the rise of republicanism and the end of monarchy in France, while the Haitian Revolution resulted in the first successful slave rebellion leading to Haiti's independence.

Global Migration

The movement of populations across the globe, often crossing national borders, for reasons including economics, conflict, or environmental factors.

Napoleon

A French military leader and emperor who rose to prominence during the French Revolution and its associated wars, known for his strategic skills and the Napoleonic Code.

French Émigrés

Refers to French individuals, especially nobility, who fled France during the French Revolution due to threats to their lives and status.