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The total systems approach to marketing emphasizes communication with which of the following groups?
Schachter and Singer's Study
A landmark psychological experiment on emotion, demonstrating that emotional states result from the cognitive labeling of physiological arousal.
Adrenaline
A hormone and neurotransmitter released in response to stress, increasing heart rate, and energy levels.
Physical Effects
Refer to the changes or impacts on the body or its systems due to external or internal factors.
Schachter-Singer Experiment
A psychological study that explored the connection between cognitive processes and emotions, suggesting emotions result from physiological arousal and situational cues.
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