A ________ Is a Name, Symbol, or Design (Or Combination

question 284

Multiple Choice

A ________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.

• A) trademark
• B) brand
• C) logo
• D) copyright

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Definitions:

Delayed Reinforcers

Rewards or consequences that are not immediately given after the desired behavior, but after a time delay, which can still effectively modify behavior.

Classical Conditioning

The instruction process by which two stimuli, when paired together repeatedly, cause a reaction that was once only induced by the second stimulus to be triggered by the first stimulus alone.

Primary Reinforcers

Fundamental stimuli that satisfy basic biological needs, such as food, water, and air, and do not require learning to be effective.

Variable-Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavioral psychology.