Which of the Following Statements Is the Most Accurate

question 102

Multiple Choice

Which of the following statements is the most accurate?

• A)The most dramatic global change affecting marketing efforts of most firms is the rise of the euro as a dominant world currency.
• B)While the Internet has had a significant impact on the global reach of marketing,it has had little impact on the competitive environment most firms face.
• C)The evolution of the Internet is the most important technological change in the marketing environment particularly the growth of consumer databases,blogs,social networking and the like.
• D)Extensive research indicates that economic and competitive trends are the only environmental factors that have a lasting impact on a firm's marketing success.

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Definitions:

Net Present Value

A calculation that compares the value of a dollar today to the value of that same dollar in the future, taking inflation and returns into account.

Capital Budgeting

The process of making investment decisions in long-term assets and projects, often involving analysis of their cash flows.

Straight-Line Depreciation

A method for dispersing the expense of a physical asset over its viable life in regular yearly sums.

Cash Flow

The total amount of money being transferred into and out of a business, particularly in terms of liquidity and financial stability.