The Last Step in the Marketing Process Often Includes Building

question 96

True/False

The last step in the marketing process often includes building a continuing relationship with customers.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Ivan Pavlov

A Russian physiologist known for his research on classical conditioning, demonstrating how organisms can learn to associate neutral stimuli with reflexive responses.

Observational Learning

Learning that occurs through observing the behavior of others and the outcomes of those behaviors.

Congressional Hearing

A formal meeting or session held by a congressional committee to investigate, discuss, or review public matters or legislation.