What Three Psychological Effects Do Dowling and Uncles Argue That

question 13

Multiple Choice

What three psychological effects do Dowling and Uncles argue that marketers need to examine?

• A)Make versus buy decision; where buyers shop; how much buyers spend
• B)Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend
• C)Brand loyalty versus deal loyalty; how buyers value rewards; timing
• D)Make versus buy decision; how buyers value rewards; timing
• E)Make versus buy decision; how buyers value rewards; how much buyers spend

---

Definitions:

Long-Linked

A description of processes in an organization where tasks and activities are sequentially dependent on each other, creating a chain of production or service delivery.

Research And Development

A set of activities undertaken by businesses or organizations to innovate and introduce new products or services, or to improve existing ones.

Technology Type

Refers to the nature of the technology employed in an organization, including information, manufacturing, and service technologies.

Intensive

Describes activities or processes that are highly concentrated, requiring significant effort, resources, or focus in a compact duration or area.