The Wheel of Loyalty Is Composed of Which of the Following

question 21

Multiple Choice

The wheel of loyalty is composed of which of the following three main components?

• A)Create loyalty bonds; deliver quality service; segment the market
• B)Create loyalty bonds; build higher level bonds; deliver quality service
• C)Build a foundation for loyalty; create bundling; build higher level bonds
• D)Build a foundation for loyalty; create loyalty bonds; reduce churn drivers
• E)Create loyalty bonds; understand customer value; understand service value

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Definitions:

TSX

The Toronto Stock Exchange, which is the largest stock exchange in Canada, trading Canadian securities.

Dealer Market

A financial market mechanism in which buyers and sellers execute transactions through dealers who buy and sell for their own accounts.

Over-the-counter

Financial transactions conducted directly between parties outside of formal exchanges.

Secondary Market

The secondary market is where investors buy and sell securities they already own, such as stocks and bonds, to other investors or traders, after the initial issuance in the primary market.