Which Hotel Company Utilized a Non-Traditional Media Campaign Centered Around

question 16

Multiple Choice

Which hotel company utilized a non-traditional media campaign centered around remodeling a subway car to reposition its brand?

• A)Marriott
• B)Hilton
• C)Choice Hotels
• D)Westin
• E)Sheraton

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Definitions:

Figure-Ground Distinction

The perceptual separation of an object (the figure) from its background (the ground), a fundamental process in visual perception.

Phi Phenomenon

An optical illusion of perceiving continuous motion between separate objects viewed rapidly in succession.

Phi Phenomenon

An optical illusion of perceiving continuous motion between separate objects viewed in rapid succession.

Flashing Lights

Rapid or repeated blinking of light that can draw attention or signal an alert.